Tone of Voice
AI-Powered Tone of Voice Guidelines

Create your tone of voice guidelines in minutes

Stop asking AI to "make it sound good." Create high-quality, professional tone of voice guidelines to make sure you always sound like you.

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See a sample guide first

Tone of voice rules from

GoogleAppleSpotifyMailchimpIntuitBBC

When you

don't have a strong tone of voice

Inconsistent messaging

Inconsistent messages that don't resonate with your audience, causing confusion and disconnect

Unclear guidelines

Guidelines missing critical sections, leaving your team guessing and even disagreeing

Team confusion

Everyone writes differently, creating mixed messages, lost brand equity and identity

Lost brand identity

Every piece of content sounds different, diluting your brand and making you forgettable

Customer confusion

Mixed messages erode trust and make customers question whether you're the right choice

Time wasted

Teams spend hours debating tone and rewriting content instead of focusing on what matters

What's included in your guidelines

Professional tone of voice documentation that works with any AI tool or team member

25

Writing rules

Clear, actionable rules (tone, grammar, format) in your guide - ready for AI and your team.

3

Brand voice traits

Complete definitions, do's, and don'ts customised for your brand.

10

Brand keywords

Preferred words and phrases so every piece of content stays on-brand.

5

Before/After examples

Your brand voice applied to real content types (e.g. headlines, emails).

12

AI cleanup rules

Rules to catch robotic writing patterns so your content sounds human, not generated.

5

Minutes to complete

No prompting, no templates. Enter a URL or short description to start.

Why choose Tone of Voice

See how we compare to using a template or ChatGPT

Tone of voice guidelines

Templates
ChatGPT
TOV App

Writing rules from Apple, BBC, Spotify etc.

Templates
ChatGPT
TOV App

Analyse any brand website with a click

Templates
ChatGPT
TOV App

No prompt engineering required

Templates
ChatGPT
TOV App

Beautiful, clean style document

Templates
ChatGPT
TOV App

Ready to use in under 5 minutes

Templates
ChatGPT
TOV App

Input to impact in 3 steps

No long forms. Enter your website or a short description, generate your guidelines, and start writing in your voice.

Enter website

Paste your site URL or a short brand description. We use it to match your voice and tone.

Generate your guidelines

We build your tone of voice guide - voice traits, writing rules, and examples tailored to your brand.

Start writing in your voice

Download as PDF or Word, or copy into your AI tools. Use it yourself or share with your team.

Tone of voice traits in action

See how each trait shapes your guidelines. Click a trait for definitions, do's, don'ts, and a before/after example.

The "Direct" trait

Clear and straightforward communication that gets to the point without unnecessary fluff

Don't

  • • Bury the main point in unnecessary details
  • • Use complex jargon when simple words work
  • • Add fluff that doesn't serve the message

Do

  • • State your main message upfront without beating around the bush
  • • Use simple, clear language that leaves no room for confusion
  • • Focus on what matters most to your audience

Before

"We're excited to introduce an innovative solution that may potentially help optimize your workflow efficiency"

After

"This feature saves you 2 hours per week. Here's how."

Simple pricing

Unlock your full guide, edit anytime, and export in multiple formats

Starter

$0

Free forever

  • Brand, audience & how to use
  • Content guidelines & brand voice
  • 12 AI writing cleanup rules
  • Edit and save your guide
  • Export as PDF

Best for trying it out

Most Popular

Pro

$12

per month

  • Everything in Starter, plus:
  • 25 supporting style rules
  • Before & After examples
  • Key terminology
  • Generate up to 2 full guides
  • AI assist to refine guidelines
  • Add custom sections to your guide
  • Export as PDF/Markdown/Word
  • Subtle branding on exports

Best for professionals

Agency

$49

per month

  • Everything in Pro, plus:
  • Unlimited tone of voice guides
  • White-label exports (no branding)
  • Manage multiple client brands
  • Priority email support
  • Custom colors & brandingSoon
  • Client workspacesSoon
  • Higher-quality AI modelsSoon
  • Guidelines share linkSoon

Best for agencies and freelancers

Got questions?

We've got answers

What's in the free preview?

You get a full preview of your tone of voice guide: About, Audience, Brand Voice, plus a sample of what Style Rules and Before/After look like. Export the preview as PDF. Upgrade to edit, add all sections, and export without limits.

How do I get the full guide?

Subscribe to Pro or Agency. You generate once; then you can edit any section, use AI to refine copy, and export as PDF or Word. Your guide is saved to your account and auto-saves as you edit.

Can I edit my tone of voice guide?

Yes. On Pro or Agency you can edit every section, add your own custom sections (e.g. Social Media Voice, Email Guidelines), use AI assist to rewrite parts, and export as PDF, Word, or Markdown. Edits auto-save.

What export formats do I get?

PDF (to share), Word (to edit offline), and Markdown (for AI tools). Available on Pro and Agency.

How long does it take?

Most guides are generated in a few minutes. You can preview immediately, then subscribe to unlock editing and full exports.

What's included in the guide?

About your brand, audience, content guidelines, brand voice traits (with do's/don'ts), 25 writing rules, before/after examples, preferred terms, and 12 AI cleanup rules. Pro and Agency also get full editing, custom sections, and AI assist.

What are the AI writing cleanup rules?

Every guide includes 12 rules for catching common AI writing patterns - em dashes, hedging language, robotic rhythm, gift-wrapped endings, and more. Use them to clean up any AI-generated draft so it sounds human. Included on all plans, free and paid.

How do I cancel or get a refund?

Manage your subscription anytime in your account. We offer a 30-day money-back guarantee. Email support@toneofvoice.app within 30 days of purchase for a full refund.

How do I contact support?

Email support@toneofvoice.app. Agency subscribers get priority support; we reply to all plans on business days.

Build brand consistency in minutes

No more guesswork. Just consistent content at every single touchpoint.

Trusted by brands worldwide